Comment on is networked individualism selfish? by Howard Rheingold

And there is the cultural aspect. Some cultures — the Balinese and Japanese cultures come to mind — place greater emphasis on the family, social network, community, and some cultures (American culture is often cited as the chief example) emphasize the individual. And some analysts connect American-style hyper-individualism with capitalism. Is this a third point on the line defined by Gemeinschaft –> Gesellschaft?