Comment on interview about mormonism and the internet by Betty Hancock

I have had some similar experiences with Christian themed social media in terms of glossing over important issues and sticking to superficial themes… however, given that social media is such a powerful tool for connection and religion/churches have always flourished as community hubs, I wonder if there are ways that churches can use social media to expand their message in a positive way rather than dumb it down. I know one example that’s been particularly intriguing is churches posting their sermons online as podcasts. However… I don’t know how churches might approach posting their messages via Twitter and Facebook in a meaningful way. Any ideas?