One thing that’s interesting about that article and your corresponding post is how individuals on a team affect the team’s fanbase. This is much more true in the NBA than in baseball, football, hockey, or college sports. Maybe it’s because there are fewer players on a team in the NBA, but it is interesting how stars dominate a county’s basketball loyalties so strongly when if you look at this map of MLB fanhood by Facebook like (http://www.washingtonpost.com/blogs/early-lead/wp/2014/03/31/root-for-the-home-mlb-team-not-always/), it paints a very different picture. I wonder what this says also about the NBA’s personalities on twitter and what the league’s social media policies are versus the other sports.